WE WON THE SKOOL GAMES (8 Lessons So You Can Win Too!)
Stuck in your business? Learn the secrets of Skool Games winners and see how you can be the next champion!
You wanna see something really crazy?
Here I am, standing next to Alex Hormozi and Sam Ovens at the Skool Games event. It was so amazing that I even got a Skool tattoo! But let’s go back a bit…
Just three months ago, I was barely making any money. I felt lost and unsure of what to do. But now, I’m a Skool Specialist at Skool Masterclass. I help people use Skool and grow their businesses. Our monthly revenue went from 55K to 88K in just three months!
At the event, I learned a lot from people who are far more successful than me. I want to take you along on this journey and share the eight most important insights I’ve gained, so YOU can be the next one to stand here!
8 Key Insights
What is the Skool Games and Why Does It Work?
Is Winning the Skool Games Worth It?
Hustle: Insights from Farhoon Asim
Sell to the Rich: Lessons from Kai Nemzer
What Moves the Boat: Advice from Matthew Thompson
Guru VS Network Model Explained by Goose Dunlavey
Culture & Teamwork: The Masterclass Team’s Way
We Are Skool: Sam Ovens’ Vision and My Tattoo
Fired up? Here we go!
What is the Skool Games and Why Does It Work?
Ever wondered why video games are so fun? They keep us hooked with clear goals that are hard but possible. Imagine if doing business and making money were just as exciting. Well, the Skool Games is the closest thing to it.
The Skool Games is an online contest from Skool.com, a place for online communities. Each player has a chance to win, and the rules are simple:
The top 10 people who get the most New Monthly Recurring Revenue in one month fly out to Vegas to meet Alex Hormozi and Sam Ovens, the owners of the platform.
You can also win by bringing new people to Skool, which is how we won this round (Max Perzon). There are two leaderboards: one for creators and one for affiliates. We added 35K in new MRR as creators and 3.4K as affiliates. Since Max already won in February as a creator, we’re on the affiliate leaderboard this time.
Here are 3 Reasons Why the Skool Games are a Game Changer:
1. It Makes Business Fun: The Skool Games make business fun with clear goals and open rules. No more hiding numbers—everyone plays fairly, and the excitement keeps you going.
2. The Competition Element: The thrill of competition pushes you to do your best and solve problems you’d usually ignore. It makes you work harder and smarter, helping you achieve more.
3. It Creates Bonds: You’re in the same boat as others, making deep connections and lifelong friends through shared experiences and learning. The friendships are priceless.
The Skool Games turn business into an exciting game, making success easy and fun for everyone. Let’s PLAY!
Is Winning the Skool Games Worth It?
Let me be honest: if you just want to win to meet Alex and Sam at the one-day event, it’s NOT worth it. Here’s why.
Imagine working super hard for three months to get your community going. You do everything to increase your MRR and win the Skool Games. After all that work, you make it. You’ve won and are invited to the Skool Games.
You go to the event and meet Alex and Sam. It’s amazing—you spend the whole day learning. But after the event, you go back home, and that’s it. Amazing, but…
You get home, and two weeks later, you see new ‘1 Day recordings’ on Skool. The whole event is recorded, and you can get the same information there. So, no, for that alone, it’s not worth it.
@Max Perzon: I already won once. I wasn’t planning on coming for the second time.
So why even bother?
Because it can be life-changing if you CHOOSE it to be.
We won last month, met all the winners, and WOW. It was truly fantastic, like nothing I’ve ever experienced before. Meeting all these amazing people, learning from them as one Mastermind—it was life-changing.
Here is why:
Our team arrived four days before the event and rented a villa to hang out. This helped us get to know each other and build bonds. We got invited to the ‘Mansion,’ where almost all the winners stayed together.
Being around these successful people was incredible. We had breakfast with Sam Ovens, the founder of Skool, and dinner with Nate Belmbar, owner of Anime Sherds who added $115K in new MRR. We talked about business, shared ideas, and made friends—THAT is the real value.
People like Matthew, Goose, and Farhoon—experts who have spent years mastering their skills. Just by connecting with them, you level up as a person, like crazy.
Now I want to use the rest of this article to share with you the lessons I’ve learned from these amazing people so you can experience it for yourself.
Hustle: Insights from Farhoon Asim
Early in 2024, Farhoon took a loan to afford coaching from Ted Carr about building an online business. Fast forward four months, and he added $64,245 in new monthly recurring revenue in just 30 days.
How did he make this amazing transformation? What magic trick did he use? Did this guy tap into the Avatar state to make this work? The answer might surprise you.
None of that—there was just one key to his success: Hustle.
Farhoon started seeing his first success in January, hitting his first $16K month, by helping International students land jobs in the UK, and was HOOKED. He worked 12 to 16 hours per day, got his childhood best friend and his brother into the business, and together they just got it DONE.
Calling, DM’ing, making CRAZY offers, anything to get people WANTING to buy.
And it worked. Success after success. His friend Ahmed did 16-hour workdays, calling EVERYONE, and added $8,000 in one day with COLD calling. It’s no surprise that the name of their community is International Hustlers Academy.
They are the prime example that if you want it and you’re willing to put in the four-letter word, WORK, you’ll get it. It inspired me to go above and beyond, putting in the hours that are REQUIRED. No bending elements or mastering all four elements needed—just pure hustle!
Sell to the Rich: Lessons from Kai Nemzer
Kai is a Geometry Dash YouTuber with about 2 million subscribers, and he was running a Geometry Dash community, one of the most active communities on Skool. There was just one problem…
He was barely making any money from his GD community, around $1K per month.
Yes, you read that right. Even with 2 million subscribers, Kai WASN’T making money. How come? Well, there was one main reason:
His target audience. The people who joined his community were mostly kids just playing around, and they didn’t have a lot of money. So they couldn’t afford or didn’t want to pay money to learn to become better at a game.
Now he took these 3 steps to win the Skool Games by adding $57,573 in new monthly recurring revenue. (You can just copy Kai.)
Identify His Skill Set: He looked at his experience and re-identified what he was really good at. He found that his real skill set wasn’t Geometry Dash but YouTube. After two years of making daily videos, he knew what worked and what didn’t.
Picking Markets: Knowing his skill set, he could pick a new market, one that had money to pay for his services. He chose to start helping entrepreneurs with their YouTube accounts.
Charge Its Worth: Since his value just skyrocketed, not because of who HE is, but because of who he SOLD to. He went from charging $7 a month to $999 a month—that’s a 142x increase.
Bonus lesson:
Dare to be Specific: During the Skool Games, Kai accepted everyone and had trouble delivering on his promises (he had to refund around 20 customers). So with that, he decided to narrow it down further and only help people who already have a minimum of 10,000 subscribers. With this, he knew for sure that he could deliver.
Talking About Important Decisions
What Moves the Boat: Advice from Matthew Thompson
First of all, I learned this from Matthew—this guy is AMAZING. Don’t wanna suck your cock, but I loved our talks. Matthew basically asked me, of all the things I’m doing, what actually is ‘Moving the boat forward’ and making me money?
And I realized that at the moment, it was only the onboarding calls. So then again, he asked me: Why do anything else? What are you doing? And at the time, my brain basically snapped (@Daniel can confirm this).
The point is, we’re all here to earn money. Skool just helps us make it fun. So anything that isn’t making money, quit it.
In my case, I was making posts every day because I liked to share my story. I think that’s fun. It’s great and all, but fun alone won’t last forever. We will out-prioritize it.
So what I’ll do is add a CTA to convert people to Skool Masterclass (now I can make money AND have fun).
I’ll remind people that whenever someone joins Skool Masterclass through me, they get me as a 1-on-1 Skool Specialist. Which means I’ll personally mentor them to win the Skool Games.
• 1-on-1 chat support in Skool DM. Ask me anything to help you WIN.
• I can leverage Max Perzon for you. This is how @Jakson got an additional 1-on-1 call with Max and now WON the June Skool Games!
Guru VS Network Model Explained by Goose Dunlavey
Going to Vegas and meeting Sam Ovens and Alex Hormozi, I really thought meeting them would be the most valuable part of everything… But it wasn’t.
Quite the opposite actually. Don’t get me wrong, meeting them was amazing, but learning from the other Skool Games winners was even more valuable.
My connection with Skool now goes way deeper than ever before. I realize that it’s because of the people representing Skool. Just like in a community, it’s not just about the creator; it’s about the people inside the community.
Goose explained the difference quite well:
Imagine being in a community where you have only one link with the creator. If that link breaks, you’ll leave.
Now, if you have more people in that same community that you are ‘linked’ to by learning from them, connecting, or just friendship, you’re less likely to leave to keep those other connections intact.
Fostering connections in your community and building up mini-celebrities is one of the most powerful things you can do to decrease churn.
After meeting all these amazing people at the Skool Games, I know one thing for sure… I’m never leaving Skool ✌️
Culture & Teamwork: The Masterclass Team’s Way
After working together for 3 months, our team met in real life for the first time. It was nothing like we expected.
Once together, we noticed that we aligned very well in everything we did. We worked together like an oiled machine, doing simple things like waking up, working hard, and making food together.
How you do anything is how you do everything. So if you can cook together, you can make money together.
Dylan: "We spoke more with each other in 5 days than we did in 3 months."
We discovered the strength of meeting up in person. We were able to really understand each other on a deeper level, aligning ourselves with the vision and everything that’s to come.
We pulled up to the Skool Games Event as one team, all decked out in Skool merch. It was insanely fun and felt like we were ONE team.
The Secret to Our Success
But all this time, there was one big secret that helped us gain amazing insights… It was the Cuban Cigars that Dylan brought with him.
Each time we took a break to smoke a cigar, it felt like we connected on an even deeper level than before. It was almost magical, like the nicotine helped us unite as a mastermind.
“The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.” – Napoleon Hill, Think and Grow Rich
This is how we came up with game-changing ideas, aligning ourselves and making choices like rebranding to Skool Masterclass.
We are basically helping people get their first 10 paying Skool clients in 30 days by teaching everything we are doing ourselves to earn $88,000 per month.
WE ARE SKOOL (Sam Ovens)
We discovered that we’re all part of Skool, especially since it’s in its early stages. What we think and put in will help it grow.
After experiencing all this, I even got a Skool tattoo.
There was one thing during all this that made me 100% want to get it.
No, he didn’t force me to do it, haha. Actually, quite the opposite. There was one thing about Sam that just felt right…
He listened.
Sam listens to everyone on Skool. He WANTS to know how you are experiencing it, what you would do, what has the most priority, what people are saying, how we can make it better, etc.
The first moment I walked up to Sam and introduced myself, he said, “Ah, you’re that Avatar Daan guy, right?”
He could recognise me out of 100,000 creators on Skool. That says A LOT.
Sam is the most obsessed person I’ve ever had the chance to meet and really talk to, which is good for us. He will make Skool the best platform ever, if it isn’t already, and continue to make it better until it’s near perfect. I believe in him and with it, Skool.
@Goose: ‘We are Skool’
Talking about community inception, we are Skool. It’s less about the platform and more about the people on it. And wow, I’ve fallen in love with the people here. It inspired me to start SkoolInsights.com.
Shoutout to @miles: ‘Just like the Skool Games podcast, we could start a newsletter.’
Now I want to give something back to everyone here on Skool.
Bonus: Our $88K Per Month Strategy
Over the last 6 months, Skool Masterclass has grown to be one of the biggest Skool communities and we’re now doing over $88K per month. We’ve created a document with our ENTIRE strategy that you can use to grow your Skool community.
If you want it for FREE, just comment ‘skool’ on this post so we can win the Skool Games together.
Stay Limitless
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